Alive Vitamins is serious about supplying the best raw material to ensure the greatest benefits. Alive Vitamins uses Bilberry Extract from Indena Italy, which is regarded as one of the top producers of Bilberry raw material in the world. The active ingredient in bilberry are called, anthocyanosides, which are a group of flavonoids that increase the production of collagen. Collagen is absolutely vital for our body as it is a protein that forms connective tissue throughout the body. Collagen is our eyes, our skin, our joints, and it is often just thought of as something to make us look younger to prevent wrinkles, but it is much more than that.
Bilberry is used to treat weakening arteries, veins as well as treat capillary disorders. Bilberry extract has become the leading herbal prescription for the maintenance of healthy vision and for the treatment of many eye diseases all across Europe. It is widely used and accepted in Europe by health physicians as studies have shown the many benefits such as its ability to improve visual acuity and night vision while reducing eye strain. It supports microcirculation and promotes healthy blood vessel reliability. It is also useful for glaucoma, diabetic retinopathy, and other artery, vein, and capillary disorders. Amazingly enough it also helps protect LDL (“bad”) cholesterol from oxidative stress. Again, due to Bilberry being able to produce collagen, it is shown to help in the treatment of inflammatory joint conditions.
Studies with bilberry show that it helps eyes adapt to the dark, especially after prolonged exposure to bright light and improves visual acuity in dim light. In fact, during World War II, British Pilots ate bilberry jam before going out on night flights. They claimed it improved their vision. It is believed that the bilberry herb helps the eyes to adjust to changes in light quickly.